September 22 message, when the print market felt the rapid growth in sales, Dell said it plans to own an unparalleled marketing power to enter overseas markets in emerging print and shake the Hewlett-Packard's dominance in the print area.
According to Reuters, Dell said that in 2006, will be in non-US markets high-end, integrated and large color laser printer, which for the Korean market development process will become particularly prominent. So far, Dell's worldwide shipments of printers have more than 10 million, most of them concentrated in the U.S. market. This also makes the Dell become the following after the U.S. Hewlett-Packard printer manufacturer No.2, the latter in the high-end printer market share from 60% to 90% range.
So far, Dell in North America, black and white laser printer market share of 13%, mainly for Lexmark printer sales, while color laser printer in North America 17% market share, mainly sales of Fuji Xerox products. However, in the global market view, the Dell only ranks eighth, behind Hewlett-Packard, Samsung, and Epson, Xerox and other companies.
According to company leaders said, with the amazing sales of Dell's server products, future sales of printer products will also be able to grow rapidly.
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